Surnui Uistin, established in 2021, is a Finnish company that manufactures handmade fishing gear.
The goal is to produce various lures for different kinds of anglers for heavy use.
The manufacturing and materials adhere to the principles of responsibility, and the products do not contain any lead and as little plastic as possible.
The main material used is biocomposite
For trollers, there are several different models available, designed for various fish species.
As casting fishing becomes more popular, there are also various models specifically designed for perch casting.
There is also an ice fishing jig series designed primarily for catching large perch.
The goal is to provide customers with great fishing experiences. Therefore, customer-centricity is a core value of the company.
A defining factor is also nature, which strongly influences the appearance of the lures. In design, inspiration is drawn from natural prey fish of predatory fish, and the materials of the lures emphasize recyclability and sustainability.
”Let’s keep lure making fun and enjoyable. Sometimes hobbies just grow and become more serious.”
Janne Taavitsainen, entrepreneur
© Onnela Art 2024
